Reese Yarbrough



I learned the value of a strong work ethic from a young age (thanks, Dad). My life informs my work, and I love to learn and better myself. Every trip to the grocery store inspires me.

Education


2021-2025
BFA Graphic Design
University of Alabama, Tuscaloosa, AL

Experience


12.2023 - Present
Freelance Graphic Designer
University of Alabama, Department of Art & Art History, Tuscaloosa, AL

05.2024 - Present
Graphic Designer
The Bulletin.io, Remote

08.2024 - 12.2024
Creative Intern
Knight Eady, Birmingham, AL

05.2023 - 08.2024
Adobe Student Ambassador
University of Alabama, Tuscaloosa, AL

01.2024 - 04.2024
Design Intern
University of Alabama Press, Tuscaloosa, AL

Awards


Student Showcase
2025 Communication Arts
Interactive Annual 31

Students to Watch
2025 Graphic Design USA

Dean’s Award of Merit
2025 University of Alabama
College of Arts & Sciences

Outstanding Undergraduate
Student in Graphic Design Award
2025 University of Alabama
Department of Art & Art History 

Student Gold ADDY
2025 AAF Birmingham ADDY Awards

Student Best in Show
2024 AAF Tuscaloosa ADDY Awards

Judge’s Choice Award
2024 AAF Tuscaloosa ADDY Awards

Student Gold ADDY
2024 AAF Tuscaloosa ADDY Awards

Student Silver ADDY
2024 AAF Tuscaloosa ADDY Awards

Shortlist - Top 20
2024 Digital Edge Awards by Adobe

Award of Excellence
2023 American Graphic Design Awards
Graphic Design USA



get in touch
with me


reese_yarbrough@yahoo.com
205.709.6350

Yay


Yay’s mission is to be the life of the party, delivering more than just wine but a whole experience that encourages connection, laughter, and shared moments. Yay turns the ordinary wine experience into a playful, interactive social event by including games, trivia, and quizzes on the packaging. Every can is an invitation to play, explore, and embrace the “Yay” in life.

Our visual identity reinforces this energy, with a striking contrast between bright neon hues that represent each flavor and a rebellious black spray-painted logo on crisp white packaging. This design choice captures both the spontaneity and cool, edgy vibe of our brand, resonating particularly with young people seeking a casual, fun, and social drinking experience.

Awards

Student Gold ADDY
2025 AAF Birmingham ADDY Awards

Package Design | Logo Design | Photography


Just An Artist


An experimental editorial spread about John Baldessari, a renowned conceptual artist, pushes the boundaries of traditional design and storytelling. It incorporates elements inspired by Baldessari's artistic style, such as playful juxtapositions, bold typography, and vibrant colors. As the reader delves deeper into the spread, they encounter a series of visually dynamic collages that blend snippets of his artworks with handwritten notes. These collages serve not only to illustrate Baldessari's creative process but also to immerse the reader in the playful and irreverent spirit of his work.

Awards

Student Silver ADDY
2024 AAF Tuscaloosa ADDY Awards

Judge’s Choice Award
2024 AAF Tuscaloosa ADDY Awards


Publication Design

NeueAir


NeueAir is the future of flight—where elegance meets functionality. Inspired by the iconic Helvetica Neue typeface, the logo and typography are streamlined, geometric, and minimalistic—with an icon evoking a propeller plane and signifying forward motion. Our color palette is punchy and impactful, primarily featuring our vibrant, sunset-inspired orange, with black and white as timeless accents. 

The featured ad campaign entitled “NeueLife” highlights the transformative power of travel with NeueAir, where each flight is not just a journey to a destination, but the start of something Neue. 

Branding | Logo Design | Advertising | Package Design

Totino’s x Disney+


Bring the worlds of flavor and fantasy together with Totino’s Pizza Rolls and Disney+. This collaboration immerses families in the fun of Disney’s most beloved characters, with themed pizza rolls that match the spirit and personality of each movie. Each bag will feature a different Disney icon, and inside, a unique flavor inspired by them. Plus, every purchase unlocks a one-week Disney+ trial, inviting fans to snack and stream their favorite movies and shows in one unforgettable experience. Bring the magic home with every bite!


Package Design | Illustration

Knotty


At Knotty, we believe in a sweeter world where indulgence meets sustainability. Our healthy chocolate bars are crafted with simple, wholesome ingredients offering a delicious treat that’s good for you, and your planet.

Confident, bold, and rooted in nature, our personality is grounded in earth-first values, but with a daring and modern twist that challenges conventional chocolate branding. Our striking black and white packaging is designed to stand out on shelves, drawing immediate attention through bold contrast. The tree stump graphic represents our commitment to the environment, symbolizing growth, regeneration, and the natural sources of our ingredients. The minimalist design emphasizes transparency and aligns with the clean, wholesome ethos of the brand.


Package Design | Logo Design | Photography

EarlyBird


Early Bird is a breakfast food truck that specializes in Southern comfort breakfast foods bringing the warmth and heartiness of slow, Southern mornings to bustling metro areas.

Our branding reflects the nostalgic, down-home feel you get when you cross the mason-dixon while maintaining an urban edge that resonates with city dwellers seeking comfort food on the go. Playful but readable typefaces nod to retro diner signage, and feelings of nostalgia. The bird illustration peeking out from the altered sans serif logo serves as a simple, iconic mark for the brand across multiple touchpoints.

We like to remind passersby to stop and smell the coffee. Enjoy a hearty chicken biscuit made with love, smothered in gravy, and served with a side of Southern charm. Y’all come back now!

Awards

Shortlist - Top 20
2024 Digital Edge Awards by Adobe


Branding | Logo Design | Marketing Design | Package Design

Hive Mind


Hive Mind is dedicated to fostering a thriving community of beekeepers. By educating and empowering individuals to take up beekeeping, Hive Mind seeks to ensure the survival of bees, whose role in pollination is crucial to our ecosystems and food supply.

Hive Mind’s visual identity is warm, organic, and inspired by nature’s geometry. Approachable and friendly typography, honeycomb patterns, earthy colors, and rounded, playful illustrations create a balance between natural and modern aesthetics to appeal to a wide audience, from beginners to seasoned keepers.

Awards

Award of Excellence
2023 American Graphic Design Awards,
Graphic Design USA


Publication Design | Logo Design | Photography


The Virginian


The Virginian is more than a classic Western; it’s the story that defined the genre. The redesign aims to bridge the gap between new readers and long-time fans with a fresh, contemporary book cover that reflects the novel’s themes of honor, justice, and rugged individuality while distinguishing the book from other traditional Westerns on the shelf. Bold typography and a restrained color palette nod to the modernity of the design approach, as well as the symbolic atypical western graphics.

Awards

Student Gold ADDY
2024 AAF Tuscaloosa ADDY Awards

Student Best in Show
2024 AAF Tuscaloosa ADDY Awards


Publication Design | Photography | Illustration

Heavenly Harvest


Heavenly Harvest elevates healthy eating by making wholesome food taste divine. Our dressings infuse salads with vibrant, fresh flavors that transform everyday healthy eating into a moment of indulgence. Taste the food of the Gods, where nutrition meets flavor in perfect harmony.

Our packaging uses geometric illustrations and colorful depictions of fruits and vegetables, radiating a joyful celebration of flavor and health. The dynamic color palette brings energy and vitality to the brand. evoking the freshness of nature, with an air of playfulness.


Package Design | Logo Design | Marketing Design

The Backroad Not Taken


The Backroad Not Taken is an eclectic travel book detailing a collection of places across the great state of Alabama that you won’t find unless you venture off the beaten path. Posters, postcards, stickers, and magnets accompany the travel guide as memorabilia from not-so-famous sights such as the World’s Only Coon Dog Cemetery, and the Sipsey Wilderness.

Minimalist layouts favoring negative space, and a postmodernist handling of images combine to create a space for your eyes to both indulge and rest. These stylistic choices engage a new audience in the market of existing travel books, which tend to fall into a tame, templated approach geared towards an older demographic. The Backroad Not Taken encourages readers, Alabamian or otherwise, to explore their surroundings and venture into the unknown to rediscover the forgotten wonders of the world. 


Publication Design | Branding | Print Design | Photography