THE BACKROAD NOT TAKEN

The Backroad Not Taken is an eclectic travel book detailing a collection of places across the great state of Alabama that you won’t find unless you venture off the beaten path. Posters, postcards, stickers, and magnets accompany the travel guide as memorabilia from not-so-famous sights such as the World’s Only Coon Dog Cemetery, Birmingham’s Garage Cafe, and the Sipsey Wilderness.

Modernized, editorial-forward layouts strive to engage a new audience in the travel book market, and even the print media market in general. The Backroad Not Taken encourages readers, Alabamian or otherwise, to explore their surroundings and venture into the unknown to rediscover the magic in the little, the weird, and the antiquated.

PUBLICATION | PRINT | BRAND IDENTITY | PHOTOGRAPHY

YAY

Student Gold ADDY
2025 AAF District 7 ADDY Awards

Student Gold ADDY
2025 AAF Birmingham ADDY Awards

Yay’s mission is to be the life of the party, delivering more than just wine but a whole experience that encourages connection, laughter, and shared moments. Yay turns the ordinary wine experience into a playful, interactive social event by including games, trivia, and quizzes on the packaging. Every can is an invitation to play, explore, and embrace the “Yay” in life.

Yay’s visual identity reinforces this energy, with a striking contrast between bright neon hues that represent each flavor and a rebellious black spray-painted logo on crisp white packaging. This design choice captures both the spontaneity and cool, edgy vibe of our brand, resonating particularly with young people seeking a casual, fun, and social drinking experience.

BRAND IDENTITY | PACKAGING | PHOTOGRAPHY

JUST AN ARTIST

Student Silver ADDY
2024 AAF Tuscaloosa ADDY Awards

Judge’s Choice Award
2024 AAF Tuscaloosa ADDY Awards

An experimental editorial spread about John Baldessari, a renowned conceptual artist, pushes the boundaries of traditional design and storytelling. It incorporates elements inspired by Baldessari's artistic style, such as playful juxtapositions, bold typography, and vibrant colors. As the reader delves deeper into the spread, they encounter a series of visually dynamic collages that blend snippets of his artworks with handwritten notes. These collages serve not only to illustrate Baldessari's creative process but also to immerse the reader in the playful and irreverent spirit of his work.

PUBLICATION

TOTINO’S X DISNEY+

Bring the worlds of flavor and fantasy together with Totino’s Pizza Rolls and Disney+. This collaboration immerses families in the fun of Disney’s most beloved characters, with themed pizza rolls that match the spirit and personality of each movie. Each bag will feature a different Disney icon, and inside, a unique flavor inspired by them. Plus, every purchase unlocks a one-week Disney+ trial, inviting fans to snack and stream their favorite movies and shows in one unforgettable experience. Bring the magic home with every bite!

PACKAGING | ILLUSTRATION | CAMPAIGN IDEATION

KNOTTY

At Knotty, we believe in a sweeter world where indulgence meets sustainability. Our healthy chocolate bars are crafted with simple, wholesome ingredients offering a delicious treat that’s good for you, and your planet.

Confident, bold, and rooted in nature, our personality is grounded in earth-first values, but with a daring and modern twist that challenges conventional chocolate branding. Our striking black and white packaging is designed to stand out on shelves, drawing immediate attention through bold contrast. The tree stump graphic represents our commitment to the environment, symbolizing growth, regeneration, and the natural sources of our ingredients. The minimalist design emphasizes transparency and aligns with the clean, wholesome ethos of the brand.

BRAND IDENTITY | PACKAGING | PHOTOGRAPHY

THE VIRGINIAN

Honarable Mention
2025 Graphis New Talent Awards

Student Gold ADDY
2024 AAF Tuscaloosa ADDY Awards

Student Best in Show
2024 AAF Tuscaloosa ADDY Awards

The Virginian is more than a classic Western; it’s the story that defined the genre. The redesign aims to bridge the gap between new readers and long-time fans with a fresh, contemporary book cover that reflects the novel’s themes of honor, justice, and rugged individuality while distinguishing the book from other traditional Westerns on the shelf. Bold typography and a restrained color palette nod to the modernity of the design approach, as well as the atypical treatment of staple western graphics.

PUBLICATION | PHOTOGRAPHY

& I paint too

Acrylic, oil, gouache